You may not like what I’m going to say, but it’s a personal value of mine to be honest, and help people overcome tough situations.
See, the way I see it they want you to fail.
Who’s “they”?
THEY are the “gurus” behind the multi-billion dollar fitness and fat loss industry. You see their ads every day at this time of year on TV and online. I’m convinced they don’t care about you, and that they would rather you get fat and out of shape. It’s true! It’s what drives their business model.
Every year at about this time all you see, hear and read about are people making the big three New Year’s resolutions…to make more money, quit smoking, and lose weight.
Now, I don’t know the success rate of the first two, but as a fitness expert and someone who has helped hundreds of clients transform their mindset, lifestyle, lose weight, and get in better shape, I can tell you (and statistics prove) that most people who resolve to lose weight in the new year are doomed.
In fact, an article I just read a couple articles on Forbes.com and The Atlantic said that most people who have a new year resolution to lose weight will fail. Some studies show as high as 90% of these people will fail!
In one of the articles, social psychologist Roy Baumeister and professor at Florida State University said that one reason people fail is because they sabotage themselves through vagueness and self-fulfilling prophecies
I honestly believe this to be true.
I’ve seen it many times myself.
You’ll start off in mid to late December telling yourself that starting the new year, you will commit to losing weight. Over the weeks building up to the new year you formulate a plan of sorts… to “eat less, make better choices, exercise more, and pick up better habits”.
And that’s the EXACT roadmap to failure!
And that’s why I’m writing you today to warn you of this impending doom IF YOU’RE ABOUT TO MAKE THIS “NEW YEAR RESOLUTION” MISTAKE.
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